An affiliate link is a specially tracked URL that records when a visitor from 96msgs.com clicks through to a third-party platform (such as 96M) and subsequently completes a qualifying action — typically registering an account and making a first deposit.
When this happens, 96M SGS receives a financial commission from the operator. The commission is paid by the operator — not by you. There is no additional cost to you for registering via our links versus going directly to the operator's website.
96M compensates 96M SGS on a revenue-share or CPA (cost per acquisition) basis. This means we earn either a percentage of the net gaming revenue generated by referred players over time, or a fixed fee per qualifying new registration, depending on the active agreement at the time of referral.
We are transparent about this because we believe you deserve to know the commercial relationship behind the content you read. Every page on 96msgs.com that contains a link to 96M includes a brief affiliate disclosure notice.
Our commercial relationship with 96M does not influence our editorial analysis. We are committed to the following standards:
Producing high-quality, research-intensive content about gambling platforms requires significant editorial resources — platform testing, time, and expertise. Affiliate commissions are the primary revenue model that makes this sustainable without charging readers.
This model is standard across the iGaming editorial industry. We believe that with full transparency — as provided on this page and throughout the site — it is compatible with honest editorial practice. You should factor this commercial relationship into your evaluation of our content, alongside the specific disclosures and testing methodology we provide.
If you have questions about our affiliate relationships or want to report a conflict of interest you believe has affected our editorial content, contact us at editorial@96msgs.com. We take editorial integrity concerns seriously and will respond within 5 business days.