96M SGS was founded in 2021 by a team of Singapore-based sports betting enthusiasts who were frustrated by the lack of high-quality, honest betting guides tailored specifically to Singapore players. Most international betting review sites covered Singapore as an afterthought — generic content that didn't address SG-specific payment methods, local regulatory nuance, or the sports (EPL, NBA, F1) that Singapore bettors actually care about.
Our founder Ryan Chua had spent seven years as a sports editor at a Singapore-based digital media group, covering Premier League football and Formula 1 for a local audience. In that role, he regularly analysed odds and betting markets to inform his editorial coverage. When the editorial market contracted in 2021, he channelled that analytical expertise into building the sports betting resource he'd always wished existed for Singapore players.
96M SGS launched with a single mission: provide independent, research-backed analysis of the 96M sports betting platform for Singapore players. Every review, guide, and comparison on this site is written by analysts who have actively tested the platform — not sourced from press releases or copied from the operator's own marketing copy.
We provide independent, research-backed reviews and guides for Singapore casino and sports betting players. Our editorial position is simple: we tell you exactly what we found when we tested the platform, including the negatives, the limitations, and the areas where competitors outperform 96M.
We maintain complete editorial independence from 96M. We earn affiliate commissions when readers register via our links — this is disclosed prominently on every page. That revenue funds our operations and allows us to produce content at the depth we do. But it does not influence our ratings, our analysis, or our willingness to flag genuine platform weaknesses.
7 years covering EPL, NBA and F1 betting for Singapore audiences. Former sports editor at a Singapore digital media group. Specialises in Asian handicap odds, live betting strategy, and Singapore Pools market comparisons. Lead reviewer for all 96M sports content.
5 years reviewing iGaming platforms across Southeast Asia. Background in statistics and probability — brings a quantitative lens to RTP analysis and slot volatility assessment. Responsible for 96M casino game reviews and slot comparisons.
Background in financial counselling and consumer protection advocacy. Covers responsible gambling resources, bonus T&C analysis, and regulatory updates for Singapore players. Ensures all 96M SGS content meets YMYL editorial standards.
Every review and guide published on 96M SGS meets the following standards:
For editorial enquiries, corrections, or partnership requests, contact us at editorial@96msgs.com or visit our contact page.
For affiliate partnership enquiries, please include your site URL and audience size in your initial message. We review all partnership requests but respond only to those that align with our editorial standards.